Francesco Sardu
Service Designer
" In service design the technology is an important component... of course!
I really like all the things like: devices, app, sensors and so on... but they represent a means, not the solution.
Our final users are persons, like you and me... made of feelings, behaviors and emotions.
My goal is to understand people in order to provide good experiences ... reducing the complexity in their daily life"
DPD DYNAMIC PROFILE |
ONE SERVICE, BUT MANY SOLUTIONS
Overview:
Logistic service in Germany, has a volume of more than 200 billion € / year.
It is Germany's third-largest sector following the automotive industry and mechanical engineering.
Recently the e-commerce boom caused a growing demand of express parcel delivery.
This phenomen moved the market share from B2B to B2C.
DPD occupies the third position on the ranking european market, focused on B2C parcel delivery.
The service design approach aims to study the existing situation and to provide future solutions more user friendly
interaction with the service.
:: SinnerSchrader
DPD. Parcel services without frontiers.
Title: DPD dynamic profile
Brief: GERMAN PARCEL DELIVERY EXPRESS
Author: Francesco Sardu
Project Leader: Christina Eddiks
Client: DPD
Project |01
Goal:
B2C parcel delivery costs four times more than B2B, because the main cost is the “last miles” namely the last step
before to reach the final destination, especially considering the high percentage of delivery missing at the first time.
The basic idea about the dynamic profile is to allow the user to share directly his position and time availability with the courrier.
In this way would be possible to deliver every parcel in the right place and right time without missing the delivery at the first attempt.
The latest trends show how buying has become easier with the mobile technology, but no to receive a parcel as well.
Actually two ecosystems are working together, the e-commerce and logistic services. But the e-commerce has developed already new solutions like a direct communication with the customer that has completely revolutionized the shopping experience. Meanwhile logistic services are right now one step back, because they need to know better their customer expectations.
Some surveys show clearly the user needs, some functionalities like tracking the parcel are not enough.
The user doesn't want to know where the parcel is but how long he needs to wait before to receive it.
Project |02
:: Velvet Labs
On the road to the future Project
Title: Elmo Car
Brief: ESTONIAN ELECTROMOBILITY PROGRAMME
Author: Francesco Sardu
Project Leader: Janno Siimar
Project Manager: Mairi Hüüdma
Client: Elmo Car / Estonian Government / Mitsubishi
ELMO CAR|ESTONIAN ELECTROMOBILITY PROGRAMME
Overview:
In 2012 Estonia has been the first country in the world constructing a charging network of electric cars.
The energy crisis in years 1970-80, however, provoked again a discussion for the use of electric cars. ELMO programme promotes emission free personal transportation and electric cars in order to achieve better city environment, energy efficiency and fuel independence.
Goal:
ELMO stands for electromobility in Estonia. ELMO programme promotes emission free personal transportation and electric cars in order to achieve better city environment, energy efficiency and fuel independence.
The Government of the Republic of Estonia concluded a contract with Mitsubishi Corporation for the sale of AAUs in the amount of 10 million AAUs to start the Estonian electromobility programme.
The programme consists of three parts: 507 Mitsubishi iMiev electric cars will be used by the Ministry of Social Affairs as an examp the Ministry of Economic Affairs and Communications will develop a support system for private persons for acquisition of electric cars and quick charging infrastructure for electric cars will be created to cover the whole country.
The creation of both the support scheme and infrastructure will be organised and managed by KredEx.
The programme period is 2011-2014 as agreed between the Estonian Government and Mitsubishi Corporation.
ERMES|LIVING CULTURAL EXPERIENCE
Overview:
The attraction for a specific place depends on the relationship between an objective element into the territory and the consumers who use it. In this specific context: "living cultural experience". The local identity represents the added value that can make the difference. The local identity can be defined as a set of attitudes, behaviors, and cultural models that express a sense of belonging of residents within a designated area. In this sense the local identity can be based on several elements, tangible and intangible, real or symbolic that must be perceived by residents as an important part of the territory.
If the offering of tourism is based on this requirements it could provide something unique and different to anything else.
Project |03
Goal:
The goal is to discover the territory and its offerings in a dynamic and easier way, through a mobile app, especially with the implementation of freelance providers within the local offering with the local values and identity that could provide added value and a different experience. This can happen by allowing users to choose their own path and fill downtime with proposals and offers that concern space, time and interests.
:: Domus Academy
Living Culture: media & service for a new cultural experience
Brief: The Next Travel Experience
Project Title: Ermes
Author: Francesco Sardu
Project Leader: Claudio Moderini
Academic Support: Elena Pacenti, Nicole Neuberger
Project |04
:: Domus Academy
Turn the world cold
Project Title: Washdrop - the new sustainable hub
Brief: Service Strategies to Enhance Sustainability
Author: Francesco Sardu
Project Leader: Anna Pellizzari
Assistant: Nicole Neuberger
Client: P6G
WASHDROP | THE NEW SUSTAINABLE HUB
Overview:
Environmental sustainability has become the essential ingredient in every design project and it already represents a priority for most manufacturing companies. The transition towards environmentally friendly solutions for a company implies a significant reduction in the use of resources that go into products and processes (be them raw materials or energy), eliminating dangerous or polluting substances, abating CO2 emissions, and, in general, optimizing energy consumption.
Goal:
Design is a service concept able to “turn the world cold”, that is, able to lower the planet’s “fever” reducing the environmental impact of a product user system within one of the given product categories (home care / baby care).
Detergents’ impact mostly comes from the washing machine’s energy consumption. This results in a need to act on the user’s behaviours and habits to get an effective response in terms of reduction of CO2 emissions
(in this case, for instance, the need to lower the washing temperature).
This approach is much closer to the world of services, with their capability to intervene on actions and relations, rather than to products.
Project |05
:: Domus Academy
Design differences
Project Title: An Apple a day
Brief: Cure with Care
Author: Francesco Sardu
Project Leader: Mario Trimarchi - Fragile
Assistant: Nicole Neuberger
Client: Welfare Italia
AN APPLE A DAY | CURE WITH CARE
Overview:
WELFARE ITALIA is a network of medical centres offering a wide range of medical and dental care services (multi- specialist medical clinics) covering 70% of the specialties required in Italy (also including services in the areas of rehabilitation and psychotherapy). It is a private company founded by social enterprises, and combines social solidarity with business and market logics.
Goal:
The definition of a coherent brand strategy is crucial for any service company. The workshop focuses on the understanding of the essence of a Service Identity and the translation of such an identity into all the aspects that contribute to the creation of a coherent experience for users.
The aim of this workshop is to define the distinctive values of the services and to transfer them into the model of service delivery and into tangible service qualities that can be experienced by people.
Project |06
:: Domus Academy
The Next Retail Experience in Consumer Electronics
Project Title: Expert Advice
Brief: [Next]Retail Experience
Author: Francesco Sardu
Project Leader: Claudio Moderini
Assistant: Nicole Neuberger
Client: Supermedia - Logotel
[NEXT] | THE FUTURE RETAIL EXPERIENCE
Overview:
The world of RETAIL is focusing on the quality of the INTERAC TION and the EXPERIENCE with users as the main COMPETITIVE ADVANTAGE. Most of the BRANDS are paying attention to the design of new RETAIL and SHOPPING EXPERIENCES, to launch new service concepts into the shops, to improve the quality of the assistance offered before, during and after the retail experience.
Goal:
The aim is to ENVISION what will be the RETAIL EXPERIENCE of the FUTURE, looking into a medium term perspective as 5 years. Especially it includes the support offered by shopping assistance, specific information, supports, as well as a social mechanism for recommending.
VICINI VICINO | HOME AWAY FROM HOME
Overview:
Health tourism is a growing and diversifed phenomenon. Its effects involve all the main towns with specialized hospitals and knowledge that attracts people from smaller towns. In fact, the needs and interests of people traveling for medical reasons are quite different from those of business or leisure tourists, in this case many towns are not yet prepared for this kind of tourism. Psychologically the situation is very challenging since people stay away from their familiar environment, relatives and friends with several consequences, for example disorientation.
Project |07
:: Domus Academy
At home away from home
Project Title: Vicini Vicino
Brief: Hospital[ity]
Author: Francesco Sardu
Project Leader: Jan-Christoph Zoels - Experientia Assistant: Nicole Neuberger
Client: Casamica - Prometeoi
Goal:
The aim is to investigate what “hospitality” could look like in the future for patients and their relatives, and to envision service models able to support them. Starting from the different user profiles and the reasons for their visit to Milan, service needs and opportunities will be identified. Based on an analysis of existing resources and future trends, opportunities for a “warmer” experience will be identified and service concepts will be generated.
Project |08
:: Domus Academy
Bike Sharing in Milan
Project Title: Bike mi Piace
Brief: We Bike
Author: Francesco Sardu
Project Leader: Elena Pacenti
Assistant: Nicole Neuberger
Client: Clear Channel Communication / ATM Milano
BIKE MI PIACE | BIKE SHARING IN MILAN
Overview:
BikeMi is the bike sharing service of Milan managed by Clear Channel launched on the 3 December 2008. At present it has 1800 bicycles and 120 station but with Phase 2 the infrastructure will be soon expanded. It has been designed to promote a new tool for sustainable mobility integrated with the public transport, especially for short trips.
It is possible to use it for a maximum of 2 hours.
Goal:
"BikeMi piace" aim consists in several implementations that can improve the existing service. It is focused especially of the improvement of temporary users, like tourists. In general during the design process, we are committed to providing an easier access to the service, especially for the first use.
It is dedicated to those users who visit Milan just for a few days.