Francesco Sardu
Service Designer
Résumé
Recently...
In the last year I worked as Service Designer with Velvet Labs in Estonia, and later in Germany with SinnerSchrader.
During this experience I collaborated to several projects, the main one was “Elmo”, the Estonian electric car sharing service, (first case in Europe).
Service Design is a cross-disciplinary practice combines numerous skills in design, management and process engineering.
It's focused on the creation of well thought through user experiences using a combination of intangible and tangible mediums.
I'm usually involved within the projects with the following tasks:
-
Use cases and requirement definitions
-
Benchmark activity
-
Users and context analysis
-
Development of personas, concepts and scenarios
-
Interactions / interface design
-
Evaluation and testing
-
Project management.
Date: Dec 13 - Dec 13
Company: SinnerSchrader
Type of business: German Design Agency
Occupation: Service Designer
Design the future DPD services (delivery parcel express).
The phenomenon of parcel delivery is growing, moving from
B2B to B2C.
Contextual research and envisioning, system map, touchpoint matrix and user scenario solutions.
Date: Apr 13 - Oct 13
Company: Velvet Labs - Estonia Design Agency
Type of business: Estonia Design Agency
Occupation: Service Designer
Design the Elmo Car Service: Estonian car sharing system with electric cars (first case in Europe).
Contextual research and Envisioning user scenario solutions.
Date: Feb 12 - Mar 12
Company: P&G - Milan
Type of business: Domus Academy
Occupation: Service Designer
The project aimed to add new role of the P&G business from manufacturing products to provide a new sustainable service that makes use of those products.
Date: Jan 12 - Feb 12
Company: Welfare Italia - Milan
Type of business: Domus Academy
Occupation: Service Designer
Redesign the service identity in Welfare Italia (medical centres network)
Focused on the post - visit phase.
Date: Dec 11 - Jan 12
Company: Logotel - Supermedia - Milan
Type of business: Domus Academy
Occupation: Service Designer
Redesign a new retail experience in a consumer electronics.
Particularly focused one expert advice as a service.
Date: Nov 11 - Dec 11
Company: Prometeo, Lega Tumori, CasAmica - Milan
Type of business: Domus Academy
Occupation: Service Designer
This project focused on health toursim.
I worked with a small group to design a concept named "Vicini Vicino" (Italian for neighbors near by) .
The concept created was a neighborhood volunteer network, supporting the guests, or healthcare tourists.
Date: Oct 11 - Nov 11
Company: Clear Channel - Milan
Type of business: Domus Academy
Occupation: Service Designer
Redesign the existing BikeMi system, the bike sharing service in Milan.
Focused especially for those types of users as tourists that use the service in a temporary way.
Professional
info
Work
experience
Skills
PHOTOSHOP
ILLUSTRATOR
PREMIERE
AUDACITY
AFTER EFFECTS
Languages
Mother tongue:
Italian
Other languages:
English C1
French B1
Spanish A2
Education
Domus Academy - Milan : Service & Experience Design
2011 - 2012
The Master program focuses on consumer services (B2C):
from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.
Due to the utmost importance of the service sector in our contemporary world economy, high customer expectations for a quality level of service standard are rapidly expanding.
Thus, service companies will be looking for greater differentiation and competitiveness through innovative ideas and outstanding experiences, hence, requiring more qualified professional profiles.
Service design is a relatively recent interdisciplinary practice that emphasizes the centrality of users and the user experience into service management and innovation, promoted by a growing community of academic and professional practitioners, in Europe and abroad.
Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.
The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas.
University of Sassari - Faculty of Political Science.
Master degree: Publishing Multimedia Communication and Journalism.
2007 - 2009
Thesis: “INTERNET OF SERVICES”: A STATE OF THE ART
Design, Advertising, Comunication
With final mark of 110/110 cum laude.
The graduate program offers interdisciplinary skills and high-level requirements for the new communication.
Graduates will be able to manage these disciplines:
-Coordination of internal communication of companies and institutions
-Development of communication products such as advertising campaigns -multimedia content production
-Journalism and multimedia publishing
-Event planning.
University of Sassari - Faculty of Political Science.
Bachelor's Degree: Communication and Journalism.
2001 - 2006
Thesis " THE LOCAL RADIO IN ORISTANO"
Information, Communication and Journalism